Website Redesign and Digital Strategy

Antipodeans—mindful adventure travel for students. Our redesign of the site saw:

40 Enquiries/month
2 Pageviews per user
1 % % Conversion rate
3 Mins. spent on site
Without Bff
With Bff

Up-ending assumptions and sweating the details

Our research found a need for content tailored to students, not parents. Turned out kids were the decision-makers. Design followed suit.

A relaunch with almost instant results

Within a month enquiries trebled, with more genuine leads. Users navigated the site quicker and students loved that we were finally speaking to them.

Making best friends, quickly

Inside 6 months we produced the strategy, imagery, copywriting and designed the best user experience the student travel industry had ever seen, resulting in a:

600%

increase in engagement

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