Website Redesign and Digital Strategy
Antipodeans—mindful adventure travel for students. Our redesign of the site saw:
Up-ending assumptions and sweating the details
Our research found a need for content tailored to students, not parents. Turned out kids were the decision-makers. Design followed suit.
A relaunch with almost instant results
Within a month enquiries trebled, with more genuine leads. Users navigated the site quicker and students loved that we were finally speaking to them.
Making best friends, quickly
Inside 6 months we produced the strategy, imagery, copywriting and designed the best user experience the student travel industry had ever seen, resulting in a:
increase in engagement
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